Titlist has added subtle alignment markings on the Pro V1 and Pro V1x since 2007, but AIM 360 is the boldest option yet.

It's about time. Titleist has finally put a stripe on a golf ball. With enhanced alignment features working their way into ...

Welcome to GOLF.com ... latest designs and groundbreaking technology in the equipment space to the test on the range and the course. The tools: Bridgestone Tour B X Mindset golf ball The test ...

Who doesn’t love rooting for the underdog? Heck, we nearly had a story for the ages during this year’s major in Rochester, NY—a head pro at a daily-fee course was THIS close to etching his ...

WHAT YOU NEED TO KNOW: Vice Golf ... balls in the Vice line (Tour and Drive) make ball speed a priority, but each finds a different key to velocity. The Tour, which is a three-piece design ...

Or, even if you don’t know anything about golf, they make a great Father’s Day or graduation gift. Vice This is not a value ball. It’s a four-piece design with a high-speed core meant to ...

For decades, Eric Loper has woken up almost every morning thinking about one thing: how to design the best golf ball on the planet. Loper has obsessed over polymers and urethanes, the depth and ...