A strong brand experience is the result of carefully orchestrating every interaction a customer has with the brand.

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

While achieving that level of iconic status is difficult for a small business, a creative and visually appealing logo can attract people to your advertising messages. If your company brand ...

After years of criticism, Quaker Oats, the company that owns the Aunt Jemima brand, recently announced it would remove the 130-year-old logo from its packaging in late 2020 and rename the brand at ...

To regress is to admit failure, and that's just not the corporate way. Let's get to it. We're not just coming for automaker logos today. Suppliers are just as guilty of these dead branding trends ...

There’s a lot to memorize these days. But even making a fuzzy note in your brain of changes to major services can help you ...

A major turning point came in 2021 when Patagonia stopped putting corporate logos on its apparel. The renowned outdoor brand was acknowledging the current reality: Branded gifts are often quickly ...

But a well-designed logo can do more than identify a company or brand: It’s also an opportunity to communicate something to consumers. One popular way to do this is by incorporating hidden ...

The new branding will be rolling out over the next ... For the record, below is the current Rooster Teeth logo. The company’s name was derived from dialogue in the original trailer for ...