Learn how to do corporate branding right to make a big impact ... Use a combination of these colors in your website, promotional materials, packaging, and merchandise. Also, stick to one font ...

The use of personal branding to attract customers, build trust and drive sales can be instrumental for many organizations.

Use branded materials and communications to attract ... Use communications vehicles that best promote the corporate brand. 7. Refine your team’s systems and processes to make sure they reinforce ...

Boehringer Ingelheim has spruced up its image, rolling out new corporate branding ... repeat across Boehringer’s and materials, including on its first-ever brand claim: Life forward.

Today, typography in branding performs several functions, ensuring consistency while also giving personality and recognition to a corporate identity. The understanding of this power has evolved ...

Most marketers would say that their brand strategy is at the core of their marketing strategy. But are they referring to their corporate branding strategy or personal branding efforts? How will ...

There seems to be a new emphasis on personal branding, especially as it pertains to achieving a balance with the corporate brand. If you work for a company, should you focus on personal branding or ...