A. The right tagline or slogan can add some punch to your business image and be a big help in creating brand recognition. Think about some well-known taglines, like "What's in Your Wallet?" for ...

So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes. Written by David Brier, who ...

2. Your message is pithy.Customers don’t have the time–nor the interest–for longwinded ambiguities that go nowhere. Be blunt and say what you mean. Go for the emotional jugular every time.