We reveal the most acclaimed agencies on the planet in the 2023 edition of The Drum’s World Creative Rankings. Rethink’s unconventional campaign for Heinz propelled it up the rankings this ...

This time around, that meant our researchers pored over 2,438 campaigns from 1,698 clients working with 1,233 agencies composed of 522 chief creative officers, 749 executive creative directors ...

Until now, advertising creative has been constrained by time, budget, and scale. Today, that paradigm is being shattered with ...

Business Creative Report, in partnership with Kantar AdForum : Compare, Connect, Create The most awarded advertising campaign in the world in 2022 was a print campaign, “Better With Pepsi” by ...

It’s been another year of trials and tribulations for the ad world. The industry remains drawn to brand purpose, even when it backfires spectacularly (see Gillette’s attempt to address toxic ...

In a world overwhelmed by constant distraction, simply buying media space doesn’t ensure a brand will be noticed anymore. Advertising has become almost invisible amid the noise of our daily ...

The power of Apple ads often lies in their simplicity and wry humour. This ad, from the company's first marketing brochure in ...

In this piece, we will take a look at the fifteen most creative companies in the world. For more companies, head on over to 5 Most Creative Companies In The World. While creativity is generally ...

Microsoft. The enormous turnaround at Microsoft—today the world’s most valuable company—has been powered by shrewd investments in AI. But to hear Ashley Llorens, a managing director at ...

WPP, the world’s largest advertising agency, has teamed up with chipmaker Nvidia to create ads using generative artificial intelligence. The companies announced the partnership Monday, with ...

Nigerian creative agency, Xpark360 has taken a bold step into global marketing history by executing a nationwide campaign for PremiumTrust Bank on what is believed to be the largest billboard in ...