The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter ...

No longer just a tool for optimizing search algorithms or chatbots, AI’s impact extends profoundly into the realms of creative ad testing. In this article, we’ll explore how AI is revolutionizing ...

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising.

An audio postcard from Saigon, a personal tribute to a hometown movie theater, and a poem inspired by a tarot card reading-if ...

PETALING JAYA: The creative thinking process remains the hallmark in advertising despite the emergence of technologies. Agency leaders concurred that advanced technologies like artificial ...

A quiet tension exists between rigid oversight and creative freedom. But mindful planning can turn this hidden challenge into a helpful advantage for your project.

Five chief creative officers from leading medical marketing agencies weigh in on how the job has changed and where it’s going.

From late 2022 through all of 2023, there was a real belief that generative AI was going to take over all aspects of the advertising and creative process, automating everything from production to real ...

Monzo bank has appointed Bartle Bogle Hegarty in London and Dublin as its lead creative agency. There was no pitch for the business, which was handled by Uncommon Creative Studio from April 2023 until ...

Hard work has paid off for Emily Yates, enabling her biggest career achievement of becoming FOX13 Memphis’ first female ...