Consumers prefer media content produced by humans instead of generative AI, according to a recent survey by management ...

Ian Blaine, SVP of innovation & insights at Brightcove, predicts AI will become complementary to human creativity ...

The AI platform is currently being adopted by marketing teams, agencies, and content creators seeking a scalable, time-efficient alternative to conventional content production models. It represents a ...

2. Make it hyper-personalized—and reusable. AI’s value in content creation (and marketing in general) comes from smart human-AI collaboration. Here’s how that can look. Here’s what that ...

On college campuses like LSU across the country content creation is more popular than ever. What is the draw of social media ...

Veteran creative and former W+K leader Colleen DeCourcy on Snapchat’s new brand positioning, why the company is ‘anti-social media’, the benefits of in-housing, and more.

Taiwanese stars were out in force in Hong Kong to push a slew of films from the country, including the groundbreaking action thriller '96 Minutes.' By Mathew Scott Taiwanese cinema has lofty ...

Scaled content production: Powered by Firefly Services, Firefly Creative Production unlocks the power of Adobe APIs through a no-code, easy-to-use interface that can handle a variety of repetitive ...

Federation Studios has struck a deal with the Taiwan Creative Content Agency (TAICCA). Unveiled at Series Mania, the partnership will “offer a fast track for creators, producers, investors ...