A creative strategy statement, also known as a creative platform or creative brief, outlines the way in which your advertising will appeal to the interests of your target audience. In essence ...

Planning for marketing and advertising efforts isn’t all that difficult. It’s just hard work and a lot of detail. Most plans I see are thick. Even on-screen they seem to have the heft of a 500 ...

This strategy has been successful for us, because we are finding more ways to connect with our prospects and customers, while continuing to increase brand loyalty. - Mallory Blumer, Stackla 4.

The 70th International Cannes Lions returns on June 19th and this year, Publicis Groupe’s Singapore and SEA Asia CEO Amrita Randhawa makes her jury president debut at the festival for the creative ...