Increasingly vocal crisp brand Golden Wonder has launched a cheeky campaign for cheese & onion crisps to be sold in green packs and salt & vinegar in blue. The Tayto-owned brand - which has recently ...

Golden Wonder, the crisp brand that went into administration last year, is being relaunched by its new owner Tatyo. The range will have new packaging and flavours and will be supported by a new ...

Golden Wonder, for many years the leading crisp brand in the UK, is to relaunch with a marketing campaign playing on its past glories and poking fun at arch rival Walkers. But will it be enough to eat ...

Most of Golden Wonder's historic documents and files were ... The rise and fall of the crisp brand is a story that is not well known. It began 75 years ago - in 1947 - when William moved his ...

Crisp brand Golden Wonder is out of administration and its new owner, snack firm Tayto, is plotting a comeback. But can it really take on Walkers? By Caroline Parry Golden Wonder launched the world’s ...

Crisp manufacturer Golden Wonder has been placed in administration, putting about 850 jobs at risk. The firm, whose brands include Golden Wonder, Nik-Naks and Wheat Crunchies, has suffered falling ...

Last year, Tayto secured a major contract to supply own label crisps to the supermarket chain Tesco. It will sell two of Golden Wonder's brands - Nik-Naks and Wheat Crunchies - to United Biscuits, but ...

Golden Wonder started in the 1940s and by the 1960s, had become one of the biggest crisp brands in the country. It likes to claim that it was the first brand to introduce flavored potato chips in ...