Amazon was reeling. The company’s revenue growth had fallen to its lowest levels in decades, and it was grappling with a ...
In the highly competitive retail environment, brands are constantly trying to find new ways of forging meaningful relationships with customers. One way of achieving this is by identifying tangible ...
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China Experts Say Retail-tainment, Key Opinion Sales and a Focus on Culture Are Winning StrategiesShe pointed to retail-tainment, which ranges from fashion ... but also an in-depth exploration of Chinese culture and art," Liu said. A seasoned marketing executive, Liu believes that on a macro ...
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