The beauty industry began to shift and develop more products for customers with natural and curly hair. L’Oréal’s researchers have characterized the biophysical properties of all varieties of ...

This podcast was produced for L’Oréal Groupe by Scientific American Custom Media, a division separate from the magazine’s board of editors. Whether your hair is curly, straight or something ...

By Aida Alami Aida Alami, who has often struggled to find a hairdresser for her own curly ... at L’Oreal, the French cosmetics company, overseeing straightening and perm hair products.