Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

It will be more natural, more customer-centric and friction-free. And it breaks with the traditional notion that marketers can reach their customers only in linear stages. The funnel—a cornerstone of ...

A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey model. In other words, it maps to real-life, modern ...

Strategies that include upper funnel tactics increase the effectiveness of customer-acquisition campaigns, resulting in lower cost per lead than SEM alone. Understand who you are marketing to ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

Is a sales funnel the same as a marketing funnel? Sales and marketing funnels focus on different parts of the customer acquisition process, but they can overlap. A marketing funnel focuses on ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Maximize conversions by tailoring content to each sales funnel ... customer base that plays a big role in your business’s long-term success. Kris is the founder and former CEO of Internet ...