Journey mapping is mapping the holistic customer journey from first touch through the final touch, if you will, so for instance from marketing to payment or renewal. It depends on the business model.

MaritzCX’s customer journey mapping program is not a process-mapping exercise. ... 7 Steps to Customer Journey Mapping 3 minute read. By Dom Nicastro. April 5, 2016. Customer Experience. Share.

Key Points A customer journey map is a visualization tool showing how someone engages with your product. A process ...

A customer journey map creates a visual representation of how a user interacts with your product that can help you streamline the buyer’s journey. ... skip steps or switch channels mid-journey.

Why Customer Journey Mapping Is A Critical Step. This process creates an overview of the customer experience and maps how customers move through the sales funnel.

If you translate the value you see in transformation via customer journey mapping into the benefits each stakeholder appreciates, it’s easier to gain approval for a company-changing initiative ...

Define what experience your customer desires, map the touch points across the customer lifecycle and ensure you have coverage across the entirety. - Hugo Harris , PwC Australia 16.

To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Optimizing for search throughout the entire customer journey ...

This story was originally published on CX Dive. To receive daily news and insights, subscribe to our free daily CX Dive newsletter. Customer journey mapping emerged as a way to visualize the steps ...