Having a visual representation of the customer journey helps your business better understand all that goes into engagements ...

Here's how to choose the right visual style based on the information you want to convey: Use the key touchpoints on your customer journey map to guide your campaign strategy. What are the most ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...

Amplitude, Inc., the leading digital analytics platform, is introducing new capabilities that bring marketing and product data together to help marketers optimize every dollar, channel, and campaign.

This specialization recognizes Further's deep expertise and proven success in helping clients leverage Adobe Customer Journey Analytics to gain actionable insights and optimize customer experiences.

The future of CX is one in which AI will guide you through your customer journey, bringing you to easier decisions and making the entire CX far more productive and efficient for all. Dave Rennyson ...