From the world of e-commerce to brick-and-mortar stores, scaling is near-impossible until you determine your customer ...

We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

Consequently, brands find it imperative to build and increase customer lifetime value (CLV) resulting in greater revenue generation and a bigger base of loyal shoppers. This is, indeed ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.

Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income. We'll be in your inbox every ...

Boots UK has dozens of categories, many with unique buying behaviours. Research is frequently commissioned to understand deeper purchasing motivations at category or at macro store level but rarely is ...