From the world of e-commerce to brick-and-mortar stores, scaling is near-impossible until you determine your customer ...

Customer lifetime value (CLV or CLTV) is the most underappreciated B2C metric. "Underappreciated, you say? We measure customer lifetime value, and it's really important to us!" Sure it's a common ...

NPS alone no longer cuts it. Evolving customer experience metrics like CES and XQI are helping brands stay ahead in 2025 and ...

By consolidating fragmented information into a single, unified view, organizations can enhance customer relationships, ...

How they do that is becoming increasingly important. Understanding and maximizing customer lifetime value (LTV) is a crucial component of driving profitable growth. With advertising costs constantly ...

Once viewed as cost centers focused solely on efficiency, contact centers are now emerging as pivotal value centers that enhance brand loyalty and lifetime customer value. Is AI helping? You bet.