Customer obsession doesn’t mean saying "yes" to every individual request. This early-stage approach is unsustainable, at best ...

Still, staying customer-obsessed pays off, according to Lyft’s chief marketing officer, Brian Irving, who spoke on a panel at Inc.’s SXSW Founders House today along with Melissa Ben-Ishay ...

In this era of digitalisation, companies are no longer bound by geographical locations or time zones when it comes to acquiring customers, so it should come as no surprise that businesses are ...