Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, ...

Whether you’re the CEO of a company or the head coach of a sports team, success hinges on strategy, both in the boardroom and ...

Selecting the metrics that best fit your business model and strategy is one of the key steps in creating a customer-centric company. To have a successful transition, you must have strong leadership ...

Customer-centric sales models focus on physician and patient needs. The traditional pharmaceutical sales model emphasizes the product and its clinical benefits across the broadest possible audience.

What it really refers to is a customer-centric organizational design. Customer-centric approaches turn the problem on its head, intentionally mirroring the organizational structure with the ...

Achieving identity resolution across every customer interaction is unlikely, but improving identity rates even a little can ...

Insurers need to shift to a customer-centric model to meet these expectations, an Arthur D. Little insight said. Insurers aim ...

The banking industry is shifting from a customer-first approach to a life-centric model. This will align financial services ...

At GfK, we believe the secret to success is embracing a data-driven, customer-centric approach where customer value and the data that measures it go hand-in-hand. In times of uncertainty, it is even ...

We’ll work in groups to get hands-on experience and have lively conversations. How do you evangelize customer centricity and create a shared vision within your organization? Learn the best ways to ...

then how are you going to move away from the old model? You'll also have to look at team-based rewards versus individual rewards if you want to have more customer-centricity in your organisation ...