Every small business owner has gaps in his learning, and yours may stand out when a member of your marketing team refers to "psychographics." Another reminder may occur to you when someone ...

A key factor to the success of any marketing plan is identifying the "target market." A target market includes potential customers in a specific demographic, geographic or socio-economic group.

Marketing with machine learning has proven to be highly productive for business owners, but it is not easy to get started. Diving into machine learning has some prerequisites that must be fulfilled.

An Introduction to Marketing – how to attract customers This workshop will help you understand what marketing is and how you can use it to attract customers. The Business Factory’s resident marketing ...

Take an introduction to marketing and marketing planning, the marketing mix (the Four Ps), the strategic importance of marketing and customer values and ... improving reputation, and engaging with ...

Customer benefits are the key to understanding how competition effects companies. When a company segments the market by means other than how its products or services benefit its customers, it is ...

In the B2B space, one great way to engage customers in your marketing programs is by creating joint content. Whether it's a joint white-paper, co-written article or partner webinar, this approach ...

Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

The marketing mix is made up of the four Ps – product, price, place and promotion.It is a marketing tool used to attract customers to a business, and all four elements should be carefully ...