A customer journey map works much like the map you’d use to navigate any type of journey. But instead of mapping your way to grandma’s house and highlighting the various roadside attractions ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

Businesses seeking to improve the customer experience often build customer journey maps—a visual representation of the various interactions a buyer has with a business. Building that map from the ...

You know that developing a customer journey map is vital in today's customer-centric world, but let's revisit what a customer journey map really means for your business. It means that you understand ...

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If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer journey quickly and efficiently in just seven steps without prolonged research. The ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...