Who is the target audience? For example, if you're opening a child-care center in a low-income neighborhood, the mission statement for your business might read, "To provide high-quality ...

one must build a well-run company that takes care of its clients. At the end of the day, a mission statement should adequately reflect the company you are trying to build. It is only one part of a ...

The trip from Santa Fe to Roswell was lined with sand and alien replicas, and when Elizabeth Groginsky arrived late morning, she found child-care workers with purple balloons. She pulled off the ...