The combination of the internet, big data, and artificial intelligence is greatly amplifying the usefulness and application of demographics as a tool for marketing and business strategy.

I just turned 54, and am therefore almost out of the key demographic for advertisers. Am I obsolete and relegated to ...

Mobile advertising poses one of the greatest opportunities for marketers, yet many brands and agencies are at a loss for the best way to leverage mobile to reach consumers especially in the 18-34 ...

According to a report from the Financial Times (via Engadget), Google created a marketing campaign targeting the 13-17-year-old demographic, advertising Instagram to YouTube users in that age range.