Yesterday, when I was writing about Bentley’s logo re-design, I used the Ford logo as an example of just how long-lived ...

Other than your brand name, your company logo is one of the most important things people will notice when they discover your brand for the first time -- and it’s something they’ll continue to ...

Bentley on Tuesday unveiled a revised version of its "Winged B" emblem. Only the fifth such redesign since Bentley's founding ...

While most people live out their lives with their given name, firms can more easily change logos if they choose, and the temptation can be strong to replace a Karen logo for a design more modern.

Roughly 25 years after its debut, PayPal is “ushering in a new era for customers” with some generic black text. The company has a new logo, designed by Pentagram, and a new brand identity.

Pepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the pop in the brand's classic labeling. The new logo, which replaces one used since 2008, has a ...

The design brief currently making the rounds of the Web, suggests that, if done right, the new Pepsi logo will likely lead to The Rapture that Evangelicals promise is coming.

The slanted text in Alexandria Ocasio-Cortez’s logo, and its break from the traditional red, white and blue color palette, has formed a new graphical language for progressivism. Imitators abound.

Design is used in almost everything,from the design of a lightto the design of the logoon your sports gear. Logos are a key partof the identity of a business.As the company becomesmore well-known ...

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...