Ad Age17d
Diet Coke’s comeback—how social media and new ad spending are reigniting the brand
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...
Marketing Week1d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...
Newsweek1mon
Diet Coke, Longtime Favorite of 'It Girls,' Is New Symbol of Masculinity
Inset: President Donald Trump drinks a Diet Coke at Trump National Doral Golf Club, Thursday, Oct. 27, 2022, in Doral, Florida. More David M. Bennett/Lynne Sladky/AP A famous 1995 ad depicted ...
Campaign7d
Diet Coke calls ad pitch
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Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...