Going far beyond visuals, a common quality that successful differentiation strategies share is a deep understanding of what the customer needs -- and that's what makes them go the distance.

In today’s highly competitive business environment, differentiation is often critical to success. For many leaders, it tops the list of concerns: Nearly 40% of CEOs surveyed for the University ...

Your differentiation strategy is an essential component of an effective B2B marketing strategy because it helps you cut through the clutter to connect with your target market. The key is to identify ...

Differentiated Segmentation Strategy. Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, ...

By combining Porter's strategies of differentiation and focus, you can implement product attribute leadership in a niche market. This means you target a narrower group of customers with more ...

Product Differentiation Strategy A good product differentiation strategy may gain brand loyalty, which is paramount to any successful business. This strategy focuses on a buyer's perception of value .

Making all of this happen in an efficient and orderly manner requires a differentiation strategy — how you’re going to set yourself apart from the competition, develop your visibility, and promote it.