Alphabet’s Google is sparring with Texas and other states over the contours of an upcoming trial that could expose the ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

Lamar Advertising LAMR shares have risen 18.4% in the past three months compared with its industry’s growth of 10.1%. The ...

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LAMR acquires Verde assets, adding 1,500 billboard faces, including 80 digital displays and boosting presence in 10 U.S.

Digital Turbine, a mobile ad tech company, is refreshing its corporate identity to integrate a slate of acquisitions it made last year.

Does traditional advertising still have a place in a digital advertising world driven by data and performance tracking? Each method has its advantages.

Formula 1 cars having the ability to change their livery while out on track sounds like a marketer’s dream and a commentator’s nightmare. Teams might replace a sponsor’s logo in a particular ...

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy that turned out to be a home run.

The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.