Alphabet’s Google is sparring with Texas and other states over the contours of an upcoming trial that could expose the ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites, and digital marketing campaigns, ...

Familiarize yourself with marketing essentials and learn how to drive business growth. Browse Investopedia’s expert-written library to learn more.

Does traditional advertising still have a place in a digital advertising world driven by data and performance tracking? Each method has its advantages.

Digital Turbine, a mobile ad tech company, is refreshing its corporate identity to integrate a slate of acquisitions it made last year.

"From 2000 onwards, Nintendo made a series of Gameboy Colour advertisements that had a playful narrative of being locked-into the next-gen platform of gaming," says James of these ads promoting the ...

Elias Rust and Rust Proof Marketing Achieve Unprecedented Success in Local Business Digital Advertising. Elias Rust, the ...

Our brand is now better aligned with our business philosophy—Let’s Grow Together’, says Ankit Chadha, Managing Director of ...

PR and digital marketing produce more emissions than aviation, yet their environmental impact often goes unnoticed.

When baseball’s golden child Shohei Ohtani knocked out some of the LED lights on a Coors Light stadium ad, the brand leaned into the moment with a nimble strategy that turned out to be a home run.

The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.