However, when advertising products have a rational appeal, direct gaze is preferred. When marketing functional products (e.g., farm equipment, household cleaners, washing machines), marketers tend ...

Direct gaze builds trust and conveys interest and ... context work in the same ways as a non-personal context like advertising or film in which the individual is not directly involved in the ...

Another person’s direct gaze prepares for an approach, an averted gaze for avoidance,” said head of the research, Professor Jari Hietanen from the University of Tampere at the Academy’s ...