Using gaze direction as a strategic cue can improve marketing efforts. New research shows how people respond to a direct gaze and averted gaze. Here's what advertisers—and the public—should know.

When it came to analyzing YouTube Opening ads with a direct gaze on creative performance of 2.2% CTR on YouTube, the relationship was especially apparent in 2020 when CTR increased more than 7.7%.

Few popular beliefs are as unshakable as, “If you want to influence someone, always make direct eye contact.” But new research suggests that this bit of sturdy pop lore is hardly gospel – in ...

Eye contact is a powerful social signal. Another person’s direct gaze not only increases physiological arousal, but it has, in fact, several different types of effects on cognition and behavior.

Direct Gaze Enhances Face Perception. ScienceDaily. Retrieved June 4, 2025 from www.sciencedaily.com / releases / 2008 / 08 / 080813095722.htm. Academy of Finland. "Direct Gaze Enhances Face ...

Understanding how people visually browse their surroundings and direct their gaze in specific situations is a long-standing goal among psychology researchers. Past studies suggest that humans exhibit ...

Also, here’s a tip: direct gaze makes people appear more trustworthy and attractive (you’re welcome). This also seems to apply to animals.

Consider that, according to a new report, 2-to-5-day-old infants already home in on faces that fix them with a direct gaze and devote less attention to faces with eyes that look to one side. LOOK ...

Using gaze direction as a strategic cue can improve marketing efforts. New research shows how people respond to a direct gaze and averted gaze. Here's what advertisers—and the public—should know.

Gaze direction is significant for the processing of visual information from the human face. Researchers in an Academy of Finland funded research project have discovered that the visual system of ...