The modern political campaign has fully embraced Twitter, Facebook and other social media to reach voters, but President Obama and challenger Mitt Romney are still spending massive sums on a more ...

Nearly 90% of consultants said mail was strategically important in '24 and 84% of voters received direct mail, a big increase ...

Data — the most crucial part of any direct mail campaign — is driving how clients ... Unless you are one of the banks or credit card companies promoting a high-end credit card or banking ...

Direct mail marketing works for your business with these proven tips to boost response and grab customer attention.

Direct mail has been an important marketing medium for several decades now and even though many corporations and firms have turned to social media, e-mail and Internet marketing, a targeted and ...

Pair your direct mail campaigns with local events Is there a ... Sending handwritten cards for birthdays, anniversaries, graduations, and other special occasions helps strengthen your relationship ...

Being unique and establishing a strong presence is essential. Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with ...

Enterprise marketers say their top challenges with direct mail campaigns are poor response rates and bad address data, according to recent research from Lob. The report was based on data from a survey ...

The charity created acknowledgement cards, containing messages of support written by ... As Sutherland pointed out, both examples highlight the effectiveness of highly impactful direct mail campaigns ...

Unlike the one-size-fits-all approach of digital campaigns, direct mail allows for a level of customization that feels personal and considerate. A well-targeted and tailored direct mail list and ...

Lends itself to automation: Businesses can use marketing software to automate many of the processes needed to send out email, text messaging, social media and direct mail campaigns, which saves ...

Labeled the 'Cali Push', this marketing campaign utilized direct mail sent to over 3000 merchants in California. It's a multichannel direct marketing campaign targeting California merchants ...