Here's how business leaders can use direct mail to drive stronger results with less waste. Refine Targeting With Better Data.

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: direct mail. While digital marketing offers undeniable advantages, direct mail's ...

Here’s how to start integrating identity marketing into your direct mail strategy: Start With Who They Are—and Who They Want to Be Every great identity marketing campaign begins by asking ...

Direct One leveraged texting integrations with direct mail for Cindy Pearson's campaign for Duval County School Board.

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

Because geomarketing gives you a competitive advantage in how it improves the direct mail campaigns you create for a client. Here are some of the benefits: Printers and marketers who integrate ...

Direct mail campaigns are more likely to be informative, educational and personalised than the average UK advertising campaign, according to a WARC and Royal Mail Marketreach analysis of case studies ...