If you’re still at a loss, the following tips will help you create a sleek direct mail campaign that generates more business. FROM STUFFY TO GLITZY The traditional mailing package consists of a letter ...

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

Tracking the performance of direct mail campaigns lends itself to providing a simple window into measuring ROI. "It's all about response rates," remarks Fitzgerald.

Labeled the' Cali Push', this marketing campaign utilized direct mail sent to over 3000 merchants in California. Over 3000 letter-size direct mail pieces containing CBD Singlz marketing material ...

Discover how Autodesk and Catalysis used direct mail (DM) to drive engagement via a social media competition and deliver 34 qualified new opportunities, all on a shoestring budget. The Shard DM was a ...

Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with potential buyers and sellers.

Answer: To make a simple calculation for the ROI you need the following information: (A) The total costs of the campaign (B) The total number of direct mail pieces (newsletters) (C) The response rate ...