Innovations in direct mail allow you to send customers a postcard featuring a detachable perforated loyalty or membership card. Simply select a demographic or group of prospects, rather than mailing ...

With direct mail marketing on the upswing ... with your personal branding on them printed on thick full-color card stock. Examples include a free appetizer at Outback Steakhouse or a BOGO frozen ...

The most effective direct-mail inserts often use key words and colors. Make sure the colors you use promote the appropriate image. Neon colors, for example ... received your card, letter or ...

Last week I got a call asking me to write a Direct Mail Trends Report …what I expect ... it can get back to you through any other portal. Just one example, among many, Hammacher Schlemmer ...

Your direct mail package could include the most clever appeal ... combined with a special window providing the recipient a glimpse of the card inside, increases open rates. The example below ...

Money Mailer is a good example of how direct mail is still delivering in the digital age. The company has gone from approximately 135 franchise partners in 2010 to 175 in 2017. Last year ...

The old standard for lead-generation direct mail is the BRC. Yet today, a majority of marketers do not include a reply card. They insist that with so many electronic reply options available ...

As an example, just picking a timeframe in October or November for a direct mail advertising piece could seem arbitrary to some, but for seniors, that proves to be a month where they typically ...

A significant majority of consumers still use direct mail as their primary way of finding out about new credit card programs, according to a survey from Vertis. Forty-eight percent of consumers who ...