If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great ...

With new cost considerations and shifting postal operations, many are re-evaluating how and where to invest their marketing ...

A proven marketing powerhouse, direct mail is being re-enlisted for its ability to connect with an audience in ways that digital marketing simply can’t. As businesses seek to break through the ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is ...

such as email marketing, direct mail and telemarketing, and also through newer methods such as text messaging and social media ads. Your marketing message will be communicated to groups of ...

Here's another advantage of direct mail marketing to consider: There may be less competition. Building out a digital footprint is practically a requirement for financial firms these days, but that ...

And then COVID came, and QR codes [came] back then.” Making novel use of something like a QR code in a direct mail advertising piece can help direct potential customers to things like ...

People may not need to actually lick stamps any more but they are still sending and receiving mail. Often they receive mail with joy. Consider how things have changed. “Thirty years ago, when ...

Mail, email, social media, and texting campaigns are among the delivery systems used. It is called direct marketing because it generally eliminates the middleman, such as advertising media.