“Kids still watch Bugs Bunny and Bullwinkle — it’s new to them.” The ultimate goal, of course, is higher sub fees and commercial rates than the numbers that Discovery Kids was postin ...

The “Louie” Hispanic market deal, inked just before Christmas, comes as Discovery Kids Latin America has ... has taken “Vitaminix” for non-commercial distribution, such as to schools.

Discovery Kids is set to be renamed and relaunched ... director of Campaign for a Commercial Free Childhood, a Boston-based children’s advocacy group. Commercial Alert, a Washington, D.C ...

Discovery Communications will rebrand Discovery Kids late next year, this time as a joint venture with Hasbro. It will retain the... Discovery Communications will rebrand Discovery Kids late next year ...