Kristina Smithe’s company, Hiccup Earth, has taken the cups to 137 races and spared more than 902,000 disposable ones from ...

This Runner Was Bothered by Blizzard of Disposable Cups at Races. She Invented Something Better Kristina Smithe was running the California International Marathon in 2019, grabbing cups of water to ...

Now her business, Hiccup Earth, has 70,000 cups that Smithe rents out to interested races to replace the typical white paper cups that can pile up like snowdrifts at busy water stops.

Now her business, Hiccup Earth, has 70,000 cups that Smithe rents out to interested races to replace the typical white paper cups that can pile up like snowdrifts at busy water stops. Billions of ...