A new study published in the journal “Psychological Bulletin” has disproved a long-held wisdom in the advertising industry: that sex and violence sell.

Donald “Don” Francis Draper was a founding partner of SC&P. Originally from California, he trained as an engineer and served in the Korean War as a lieutenant before being wounded and discharged.

Don Draper once said on the TV show Mad Men that “Happiness is the smell of a new car.” Well, a study just published in Cell Reports Physical Science found something besides happiness.

And in that one word, the lauded series brought viewers more of what it has delivered for seven seasons — this country’s cultural history as seen through the smoldering bedroom eyes of Don Draper.

Psychologists at Eastern Kentucky University showed 170 women pictures of attractive and ugly men. Their findings explains why Mad Men's Don Draper (pictured) was so successful with women.