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"Evolution" was the tipping point ... Dove plans to continue making videos like 2013's "Real Beauty Sketches." Currently, Dove Canada is working on a social media campaign, #DovePositiveChange ...
When Dove launched its “Evolution” commercial in 2006 ... extension of the brand’s then-2-year-old “Campaign for Real Beauty.” This week, the Unilever-owned brand marked the 20th ...
An image used to promote Dove's 2006 "Evolution" video advertisement ... Or, in this case, just "more real." Seth Matlins wants Dove's Real Beauty Campaign -- and the advertising industry as ...
Dove’s ‘Evolution’ campaign sought to correct ... When Dove launched the ‘Campaign for Real Beauty’ in 2004, it was in response to the findings of a major study, The Real Truth About ...
Dove, a beauty brand known for its 20-year marketing campaign around showcasing “real bodies,” has taken the initiative a step forward in the age of artificial intelligence. Dove announced ...
To help set a new standard of representation in the digital world, Dove created the Real Beauty Prompt Guidelines, which share advice on how to create images that are more representative of true ...
Additionally, Dove is enlisting the help of celebrity ambassadors including Drew Barrymore, Reba McEntire and Beanie Feldstein “to raise awareness and celebrate real beauty.” Dove – which ...
The $100m brand has grown 2x faster than its parent company Unilever, across the Antipodean market over the past four-years. The growth is in line with global growth, Unilever reported 4.1 per ...
Was the humble Dove soap bar the original beauty disruptor? In 2004, Dove launched a campaign with Unilever’s agency Ogilvy & Mather. The campaign, known as Campaign for Real Beauty, came about when ...
Established in the US in 1957, Dove became known for its “real beauty” ethos in the 21st century. The brand’s effort to challenge societal beauty standards include campaigns that address ...
Dove‘s global chief marketing officer ... Manfredi has been behind the soap company’s “Campaign for Real Beauty” which launched in 2004 to challenge digital distortions and unrealistic ...
"That's why I'm so excited to team up with Dove to celebrate real, unedited beauty, the kind that comes from being unapologetically yourself the first time around and just living in the moment." ...
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