It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be sequestered ...

Two, with a simple and clear call to action, they drive higher performance in terms of click-through rates than other types of mobile ads (average CTR of 0.98% on Facebook in 2014 compared to 0.24 ...

Facebook is expanding its mobile advertising options with new local awareness ads, intended to lure potential consumers and their cash to nearby businesses. The location-based ads will be ...

Additionally, mobile ads were 13 percent more effective than television ads for driving app awareness. Move consumers from awareness to download. Mobile ads can help quickly move consumers from ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective ...

To raise awareness about what the Play Store does, Google is launching a safety-focused advertising campaign about how you should “download apps not traps.” The one below is pretty short at 36 ...

Best of all, there are no ads, and the app works regardless of network connection. So yes, even when you are out at the cabin trying to get away from it all, you can still be, well, intercepted.

Facebook’s Mobile Install ads offer flexible targeting options including demographic, geographic, connections, offline buying behavior, and CRM data. An advertiser looking to promote a mobile app ...

The HotelTonight app is available for free download in Apple’s App Store and Google Play. Game ads Unblock Me is an addictive puzzle game with four levels and 5000 puzzles.