IMS, American Dairy Association Indiana and Prairie Farms Dairy teamed up to bring branded Indy 500 milk pints to the Midwest.

Hockey players grow beards in the postseason, baseball players don't talk about a pitcher when he's perfect, and Indy 500 victors drink milk in the Winner's Circle. The Indy 500 is chock full of ...

The Indy 500 has no problem milking one of the race’s most storied traditions. More than 13,000 retailers in Indiana, ...

“At IMS, we know winners drink milk,” INDYCAR and IMS President J. Douglas Boles said. “These milk pints and cartons are another way our fans can be part of the Race Day excitement and celebrate like ...

Special Indianapolis 500-branded milk pints and cartons available across the Midwest. Commemorate past Indy 500 winners and celebrate the tradition of drinking milk after winning the race.

Indy 500 princess Kylie Heagy stood in front of a group of Lewis Cass fourth-graders, asking them history questions about the world’s greatest spectacle in racing. “Do you know who won the first 500?” ...