In summer camp after sixth grade, the song “Dumb Ways to Die” became stuck in my head. The animated video of the different aforementioned “dumb ways to die” and accompanying song began as an ...

"Dumb Ways to Die" originated as a McCann-Erickson campaign to enliven the standard train-safety PSA. Its last verse tells about minding the gap, ...

Dumb Ways to Die was so engaging it charted on iTunes in 28 countries,” it read. Since its launch the campaign has been continually active, branching into merchandise and video games.

"Dumb Ways to Die," a public service announcement for Metro Trains in Melbourne, shows animated, anthropomorphic blobs that die in ridiculous ways. One meets its demise by playing with a wasps' nest.

Dumb Ways to Die is "fun, engaging" and "a clear winner," said David Gallagher, CEO of Ketchum Europe and president of the PR Jury. The first-place winner in promo and activation also touched on ...

The success of "Dumb Ways to Die" propelled Metro to the No. 3 slot on this year's most-awarded advertisers list and its creators, Exec Creative Director John Mescall, Creative Director Pat Baron ...

Award winning cartoon campaign, Dumb Ways to Die, designed to reduce rail accidents on the Melbourne Metro Line, has returned with 'Dumb Ways to Kill Oceans'.