Not only has ColourPop launched an entire line of products in this color palette, but Adam Levine and Behati Prinsloo are rumored to have named their baby Dusty Rose, according to People.

I did not know that was a color, by the way,” the new dad says. “That’s how I thought of it,” the host replies. “I had already thought of Dusty and then someone said ‘Dusty Rose.’ ...