Online advertising drives activity ... traditional advertising is a necessary ingredient in effective marketing. The best approach, though, may be a mix of both. That way is ideal not only because ...

Social media ads are seen as the most effective digital ad type by respondents (34% say they are most likely to get their attention of any online format); online video ads rank second (29%). About the ...

Being a marketplace connecting marketers and media owners, an ad exchange enables advertisers to reach their target audiences ...

If you’re like most business owners, you’re always looking for ways to get your name out there. With so many advertising options available today — social media, search ads, email marketing — it’s easy ...

Mobile ads are 30 times more effective than Internet ads. This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was ...

Undoubtedly, everyone in the industry has an opinion, but my job as an advertising researcher is to find out how effective ads are with the people who matter the most – the average customer.

NEW YORK--(BUSINESS WIRE)--TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact ... ranked among the most effective women’s sports TV ...