Kantar, marketing data and analytics company, has revealed the winners of its annual Creative Effectiveness Awards, ...

Television advertising ranks as the most effective ad format for influencing voter behavior, with 26% of respondents saying it is extremely or very effective; print advertising is second (22% say it ...

In 2024, the most effective digital ads will be those where the brand takes centre stage in an enjoyable way. While creativity is essential, the brand's identity must shine through seamlessly.