1. Jose Montero, CEO, and Christen Montero, Cofounder and CMO, Blue. When developing their elevator pitch, the Monteros thought about their company in terms of the problem it helps solve—and why ...

Immediately engaging your audience with a great hook is invaluable. Daniel Vannoni, Managing Director of the MIT 100k Entrepreneurship Competition (which features a special "Elevator Pitch ...

Mastering the art of the elevator pitch is essential for everyone in the workplace. This skill, which involves quickly and effectively communicating who you are, what you do, and the value you ...

Instead, a great elevator pitch is like an accordion; it can be lengthened or shortened to fit in a time window of between 15 seconds and 2 minutes," says O'Leary.

But elevator pitch didn’t get much play outside of the film industry. One of the earliest printed examples of the phrase in another line of work didn’t come until 1966, ...