Don't sleep on e.l.f.'s skincare offerings, like this fragrance-free face cream. Formulated with hyaluronic acid, squalane, ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen ...

There has never been a better time to shop for a skin tint. A slew of new options have hit the shelves recently, each ...

Meet color e.l.f.nalysis, e.l.f. Cosmetics’ new free makeup tool that tells you your color season and matches you with ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking one of the most high-profile beauty deals in recent years. Announced today, ...

E.l.f. Cosmetics has acquired Hailey Bieber's skincare line, Rhode, for up to $1 billion. Rhode's popularity is attributed to Bieber's influence in the fashion and beauty industry.