Boasting over 17,000 five-star reviews on Amazon and 33.3 million views on TikTok, the e.l.f. Poreless Putty Primer is one of the hottest beauty products of the summer, with shoppers swearing it ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep ...

But another gave it a glowing five out of five stars, adding: "I absolutely loved this elf Poreless Putty Primer. I have large pores and you would never know it after using this. Silky smooth ...

Say hello to what’s bound to be your new favorite makeup product: the e.l.f. Cosmetics Power Grip Primer. If it’s anything like the brand’s TikTok-viral Poreless Putty Primer, beauty lovers ...

The Poreless Putty Primer is suitable for all skin types including ... Whilst a third agreed: “This is my favorite primer to use from ELF that I have used so far. It has a great texture, and ...

While primer might not feel like the most exciting beauty product in your vanity drawer, it is one of the more important steps for getting poreless, glass-like skin and makeup that doesn’t budge.