Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...

The famed narrator died in 2017. Before his death, Fagan was a beloved figure of NBC’s NBA broadcasts from 1990 to 2002.

Jim Fagan's iconic voice defined NBA promos throughout the 1990s and early 2000s — and now, NBC is bringing that voice back ...

The NBA’s return to NBC, at least partially, as part of the league’s new media package, is a big deal. Why? Nostalgia, mostly. But you can take nostalgia too far, and NBC is doing just that.

By Alex Weprin Senior Editor During the NBA on NBC‘s 12 year run from 1990-2002, the broadcasts and promotional spots featured the voice of narrator Jim Fagan, who drove excitement around the ...

In the latest move, NBC Sports announced that it will use an AI-generated voice of former narrator Jim Fagan, who died in 2017 at the age of 72, for its NBA coverage and promotion when its new 11 ...

NBC announced former narrator Jim Fagan will be used as part of its coverage and promotion of the league for the 2025-26 season. While the name may not sound familiar, perhaps his voice does ...

Fagan’s family granted NBC Sports permission to use AI voice synthesis technology to re-create the famed narrator’s voice. The late Jim Fagan, who was the iconic voice of “NBA on NBC ...