A new line of long-wear gel polishes, known as Essie Gel Couture, will hit stores and salons ... and the swirl-stem brush is tapered to drop off just the right amount of color.

Hear ye, hear ye! The Essie Enchanted Gel Couture Collection is here, and it’s better looking than Prince Charming. Nails before males, right? Essie’s new polishes will give your fingers a ...

A fresh manicure can take your mood from zero to 100, but the latest nail polish colors from Essie will make you feel like a straight-up princess. The brand is releasing six new Gel Couture shades ...

If you can't get enough of the lacquer label, I have some exciting news for you. Essie is launching a Gel Couture collection, according to PopSugar, which means a whole slew of brand new polish ...

Essie gave nail aficionados a leg up last year by launching their Essie Gel Couture collection, which brought gel formulas to the comfort of kitchen tables. The previous collection offered 42 ...

Courtesy Armitron Essie put a new “twist” on their classic polish, in two senses of the word: First, the brand updated their formula to create a gel-like finish that lasts for up to 14 days ...