As Intel Research's anthropologist Ken Anderson said, when he summed up the use of ethnographic research in Harvard Business Review, “Our goal is to see people’s behavior on their terms, not ours.

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

Ethnographic research methods offer a way to gain deeper understanding of the organizational factors contributing to failed IT projects. X. Trending. Samsung Galaxy S25 Ultra vs. iPhone 16 ...

As a result of its ethnographic research, Miele introduced new programmes on its washing machines to cater for people with allergies. Fiona Naughton, HTC’s vice-president for global marketing agrees. ...

How does theory inform ethnography and vice versa? This week will cover interviewing and participant-observation. Students will examine anthropological theory to identify research questions and ...

For clarity, in discussing ethnographic approaches here I refer to the thin definition outlined by Hammersley (2017: 7) who treats “ethnography simply as a research strategy that can be employed by ...

Ethnography & Evaluation Research (E&ER) has significant expertise on the outcomes of apprentice-model undergraduate research experiences for students and their research advisors. Our 2010 book, ...

ethnographic research. Four Ways To Spot Markets Ripe For Disruption. Luke Williams, a fellow at Frog Design, argues that you can't find opportunities to innovate simply by watching for glaring ...

All the latest science news on ethnographic research from Phys.org. Find the latest news, advancements, and breakthroughs.

Students will gain hands-on experience with several ethnographic research methods commonly used in the User Experience profession and also learn how to form appropriate design research questions, ...