Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC ...

As you see broad match serving incorrectly, using exact match and negative keywords can help steer the machine. There is no need to rely on a single match type. Your keyword’s match types are ...

Exact match keywords mean you want to advertise when the user’s query has the same meaning as your keyword. If you don’t pick a match type, the default is broad match.

Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account and what actions ...

Google Ads has upgraded its exact match targeting capabilities to now include keywords that have the same meaning. Using machine learning, Google Ads’ exact match will now serve ads that match ...

Now, it’s not a crazy-new feature – it’s been the default since 2012 – but what Google is doing is taking away the option for advertisers to opt out. The vast majority are already using it, Google ...

Hi Greg, An exact match keyword that's identical to a query will be preferred regardless of AdRank -- as long as it's eligible to match. Eligibility is key.