Marketers like Airbnb and eBay are increasingly using scientific tests to run different ads across different segments of audiences and then using the results to shift budgets accordingly.

In 2019, for example, Airbnb stated that 72% of its properties were exclusive to its platform. The Relax/Spacship commercial takes a similar approach. Vrbo has offered several ads in recent years ...

Airbnb wants to remind everyone that it takes discrimination very seriously. The home rental service is launching a flashy new ad campaign to show off its anti-prejudice efforts after a series of ...

When you consider that Expedia and Booking each made at least $900 million in advertising-related revenue in 2022 (though likely much more) and Airbnb pocketed next to zilch, then you know that ...

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending ...

Airbnb’s latest advertising campaign in San Francisco doesn’t appear to have gone down well with some local residents. In ads seen as whiny and passive-aggressive, Airbnb appears to be telling ...